Client: A Fiverr Customer
Project: Logo Redesign
Customer Overview
It’s a start-up promotional company founded in 2013 and focusing
on motocross, TORCS, Arenacross, Freestyle, and really anything that
has to do with dirt biking. Local, statewide, nationally, and worldwide.
Currently, reach out to over 45k people weekly through the Facebook page. Local race information, series, and race promoting, announcing the races, also video and digital photo coverage of the motocross action as well.
Created a series that was unlike anything that had ever been in Texas,
with 6-foot championship trophies going to the champions.
- Austin Area Championship Series
- Xtreme Xperience
- Xtreme Xperience II
Client Requirement
We are changing up our media company name and logo. I would like your help. This is the existing logo for the Austin area motocross scene.
We are changing it to simply The Scene, Texas Motocross. You can use
the original artwork or start from scratch.
Add a dirt bike, for sure.
– Fiverr Custome –
Previous Logo
Problem to Solve
Create a modern logo that best represents this great sporting event, surpassing the previous logo. It must be ideal to implement in promotional materials and embroidery
Before and After
Project Goals
My goal was to craft a modern logo that captures the essence of this thrilling Motocross event. Drawing inspiration from the previous logo, I aimed
to infuse dynamic energy and evoke the adrenaline-pumping spirit
of the sport. This logo stands as a visual testament to the event’s exhilarating nature, forging a powerful connection with participants
and spectators alike.
Implemented Tools
- Adobe illustrator
- Adobe Photoshop
Design Process
- Market Research
- Font Search
- Font Combination
- Vectorization of Elements and Isotype
- Combination of Fonts and Graphic Elements
- Black and white and full-color proofs
- Proposal Selection
- Realization of Mockup for Presentation
Market Research
In this process, I started to explore motocross events similar to motocross, TORCS, arena cross, freestyle, and all things motocross to get a broader idea of the sport.
Taking into account that Motocross is a type of off-road motorcycle competition that takes place in closed circuits and that, at the request of the client, I had to integrate a motorcycle with a large number of logos around it, I took an image and vectorized it, combining the vector with a selection
of fonts. I made an initial proposal, which I changed as the client requested changes to give it the creative look that the client so desired.
It should be noted that this client contacted me through the Fiverr platform, where I spent at least a year and a half offering my logo design services.
