Client: Robín Doñé García
Project: Web Design (Home)
Overview
The requirement was to make a design proposal for the web home page to show the client how to capture the project and thus complete the web design.
The Customer
Athesa is a small digital marketing agency in Santo Domingo, Dominican Republic, that offers the following services:
• SEO
• Social Networks
• Web Design
• Digital Media Purchase (Facebook, Instagram, Google, Waze, Spotify, Snapchat)
Problem to Solve
Create an attractive and modern design proposal so that the client can have an online presence and thus attract customers by presenting the services they offer in a precise and concise way to achieve an acceptable conversion rate.
Target: regularly small and medium-sized companies.
Design Process
- Explain the value they provide
- Explain what it is or how it works
- Build Trust
- Help to Visualize
- Features and Benefits
- Social proof or Success stories
- Handling Objections
- Last Call To Action
- Footer
Implemented Tools
- Figma
- Adobe Photoshop
Report Summary
The client was very pleased with the home page proposal, especially because of the balanced implementation of the brand colors, creating an acceptable contrast for accessibility and usability. In the end, the client decided not to proceed with the project for structural and economic reasons for the small business. I was left satisfied with creating a different and attractive proposal that pleased the client, who had no objections to what was presented.